Kate discusses her role at FNWE, focusing on strengthening consumer marketing and supporting the winemaking teams. The article highlights Far Niente's rich history, guest experiences at the winery, and FNWE's consistent industry leadership, sustainability commitment, as well as Kate’s personal journey in the wine industry.
Kate McManus is a leader in marketing, business development and branding with more than 25 years of experience in the wine and spirits industry, She has focused on building talented and dedicated teams by creating a positive culture that fosters innovation and creativity. As a thought leader, McManus is an expert in developing strategies for winery portfolios and excels in building brands with a consumer first approach. Over the years, Kate has worked for some of the industry’s top companies from New York to Napa Valley. After spending over 10 years with Remy Cointreau and Kobrand in NYC, she moved to the Bay Area almost 20 years ago. As Vice President of Marketing at Constellation Brands, Kate led marketing for domestic and international wineries from New Zealand to Italy with a focus on both luxury and innovation. Later at Delicato Family Vineyards, she was given the opportunity to rebuild a marketing department with expanded trade and digital capabilities and a more consumer first mindset. Since joining Far Niente Wine Estates in early 2022, she is focused on strengthening FNWE’s consumer marketing, winery experiences, and supporting the winemaking teams to build on their recognition as a premier Napa Valley and Sonoma producer.
Click here to read the full interview at Leaders Magazine.