"The NBA’s Wine Obsession Is Opening Up A New World Of Opportunity For Players" - Uproxx


Read about Nickel & Nickel winemaker Joe Harden's past with basketball and the NBA's newfound wine obsession. Katie Heindl from Uproxx explores the NBA and their new relationship with the wine world in this article, diving deep into NBA players and their wine journeys, including Joe Harden. She writes:

"Joe Harden has a unique, completely tactile knowledge of the NBA’s wine boom from both sides of the bottle. Harden grew up on a grape ranch outside of Napa until opting to play basketball at Notre Dame. But the transition from California to Indiana was a tough one and he eventually transferred to UC Davis, into viticulture and enology. After “essentially two full years of biochemistry and premed classes” Harden got into high-end winemaking classes, “which I just immediately fell in love with." After graduating, he was drafted to the Santa Cruz Warriors, eventually moved to play in Australia, before returning to Napa where he now oversees winemaking at the Nickel & Nickel, the original single variety winery in the Valley."

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